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You’re Credible With
Your Prospects…
But are you Likeable?
Patrick Has Written 100+ Origin Stories For Influencers Like
You’re a successful marketer already, which means you understand how important it is for your prospects to see you as credible. BUT… There’s a whole other crucial factor that most marketers ignore completely–or even totally botch. And that is…
Likeability.
When your prospects see you as credible, that means they trust you to provide a solution.
But customers aren’t buying solutions from a soulless robot… they’re buying solutions from a person… namely, you.
And whether they like you as a person or not plays a huge role in whether they buy from you.
And whether they keep buying… and tell their friends.
By now, you’re probably thinking, “Hey, I’m great! Of course my prospects like me! What’s not to like?” Yes, you are great. And your customers should and will like you. ONLY if…..
IF you communicate your natural like ability to them.
But there’s a challenge…
You Can’t Communicate
Likeability as a List of Benefits
Have you ever noticed that, the more someone lists a bunch of great adjectives about them, the less
you like that person? “I’m brilliant, funny, gorgeous, charming, accomplished, rich…”
YECK…
So if you can’t just say the attributes that make you likeable, how can you communicate your
inherent, natural like ability to your audience?
There’s one simple answer:
It’s called the
ORIGIN STORY
And it’s the hidden solution to a lot of your marketing problems…
I’m going to tell you about how people are CRUSHING it with this missing link on their websites.
Top influencers, marketers, and CEOs have left the boring old world of “business bios” behind, and are now winning based on their stories.
Origin Stories are gripping, compelling narratives about
how you became who you are and how you attained
what you’ve accomplished.
Not your company, but you, the visionary behind the company.
Origin Stories don’t just tell your audience about the challenges you’ve overcome….
Origin Stories don’t just tell your audience about the challenges you’ve overcome….
They pull your audience into the action, as if they were right there with you,
in the movie of your life.
Have you ever noticed that when you’re watching a movie, you begin to care passionately–sometimes to the point of tears–about a character that you’ve never met.
That’s because the actor, writer and director have pulled you into the character’s story… making you feel what they feel… their struggles, challenges, desires, and joys.
They’ve put the edge of your seat waiting to find out what happens next.
Imagine if You Could Create That Kind of Audience Engagement in YOUR Story.
The kind of engagement that has their eyeballs glued to the screen, waiting to find out how your story ends….
The kind of engagement that makes your audience think “This is the person I want in my corner… I’ve been looking for this person for years. I’m so glad I finally found them!”
Engagement that makes them feel like they’re buying from a friend (or soon-to-be friend) rather than a stranger.
That’s what happens when your website and marketing feature your Origin Story prominently.
Patrick's written hundreds
of origin stories for the likes of
Still wondering if you really need an Origin Story?
Here’s an Origin Story about Origin Stories…
How I Delivered a Baby on a San Francisco Sidewalk
on My Way to Work… And How That Launched My
Three-Decade Career as a Storyteller
I was 22, walking to work in San Francisco, when I came upon a woman laying on the sidewalk, pregnant, alone, and begging strangers for help.
No one is stopping because they’re too busy or because she is homeless. She asks me to call for an ambulance so I do. But before it arrives,
With my own two hands, I deliver her baby right there on the sidewalk! I was overflowing with exhilaration and joy!
First, that helping others is what we’re all here to do.
And second, that leading from the heart puts you on a more purposeful and magical path.
My good deed made national news. It even landed me on The Late Show. It was the first story I shared with the world.
I’ve been blessed to share many stories with millions of people, but “Student Sidewalk Doctor” is my most treasured because of how much my heart grew that day.
Bios Supersize You…
But Stories Humanize You
To grab your attention above, I could have listed all my accomplishments. I could have told you all about how as a speaker and storyteller, I traveled the world, giving over
400 performances (and 100,000 tickets sold), with my critically-acclaimed one-man show “Man 1, Bank 0.” I could have told you that the London Times and New York Time Out both called me a “master storyteller.”
But instead, I told you about delivering a baby on a busy street in San Francisco.
Now, it should be obvious, I’m not trying to gain credibility with you as a baby-deliverer. I’m not even a doctor!
So why did I share with you a story about delivering a baby, when I’m trying to get you to invest in yourself through a course on how to amplify your message?
I’ll tell you exactly why.
Admit it–what’s going to stick in your mind more after you leave this page…
a bullet list of all the amazing places I’ve spoken… or the story about the guy who delivered a homeless woman’s baby on a busy city sidewalk?
The same is true for you and your business. I’m sure you have plenty of amazing resume points. And there’s a time and place for that on your website.
(In your “Bio” section.)
Those bullets pump you up and supersize your credibility in your prospects’ minds.
But there’s still something missing from supersized credibility. You still need something that humanizes you in your prospects’ minds.
And nothing can humanize you, and make you likable and relatable to your audience (thereby increasing their trust in you) like a story.
When you have a compelling and connection-oriented story you now have the super glue to bring your audience closer to you. (Unlike a bio, which is necessary for credibility, but can make you feel frosty, stiff and distant.)
Now, you’re probably thinking, “Hey, I’ve already got a story on my site.
Why do I need a whole course to learn how to tell a story when I’ve already
got one?”
Great question. I’m glad you asked.
My answer is, “Sure, you have a story… but is it a great story? Does it captivate your audience, as if they were on the edge of their seat watching the most gripping movie?
If your site was like an exciting novel, does your story make them turn the page to read more and more of your site?
Probably not. Because few people have mastered the art of a world-class Origin Story.
Uplevel your
origin stories
This Offer will Expire in
EXPIRING BONUS: 1 - hour and a half group coaching call with Patrick Combs for the first 20 3 members who purchase.
For Only
$699
Fortunately, there’s a Formula for a gripping Origin Story…
And I’m about to share it with you:
The 6 Secret Steps for Telling
a Story That Makes Your Audience
NEED to Enroll With You NOW
In six easy, fun, concise modules, you’re going to learn:
Introducing the Power of Your Origin Story
- Find out how to capitalize on the amazing power of YOUR origin story.
- Discover what elements set apart a memorable and fascinating Origin Story from a bland and boring one
- How to use your Origin Story together with your bio for maximum impact
- Discover the true power of sharing your WHY with your audience
How to Identify Your Origin Story
- Find out which event in your life is most important to focus on so you can authentically captivate your audience and convey your WHY
- Discover the 6 Necessary Elements of an Epic Origin Story--miss even ONE of these and your story will fall flat like a pancake
- Finding and using the “Magic Moment” in your Origin Story
- The RIGHT and WRONG ways to solicit feedback on your Origin Story
- How to tell your company’s Origin Story too--and the KEY DIFFERENCES versus telling your own story
How to Write Your Origin Story
- How to create a dramatic story that HOOKS your readers from the first moment (even if you think your life is pretty “normal”)
- The one weird trick that makes people drop what they’re doing and read your story NOW
- Your two sentences that make people feel like they know you and empathize with you instantly
- The secret of your “All-is-Lost Moment”
Upleveling Your Origin Story: From Good to GREAT
- The secret of “Bookending” your story
- Why you need to “tell on yourself”--and how
- One of the greatest storytelling secrets of all time: “The Gap”
- How to enter your readers’ subconscious
The Top Origin Story Mistakes You Must Avoid
- Why you should NEVER start your story at the beginning--and where to start instead
- How to share your accomplishments humbly without bragging
- The main way most people go off track when trying to write an Origin Story
- How to tell your Origin Story powerfully yet concisely
Monetizing Your Origin Story
- How to maximize your Origin Story’s impact with design and imagery.
- How to monetize your Origin Story in networking, on stage, and in media
- How to turn your Origin Story into a viral video.
- How to live your Origin Story every day in a way that inspires you and enhances your position in the world.
You have a choice…
You can continue doing what you’ve always done when it comes to sharing your story (winging it, improvising it, and trying to guess what people want to hear) and continue getting the same underwhelming results…
OR
You can take the advice of one of the world’s most experienced storytellers with a proven record of success guiding some of the world’s most impressive influencers and business owners. Follow Patrick’s clear, simple, and enjoyable process, and craft your most engaging story… so you can capture the hearts and minds of your ideal prospects and take your business to the next level.
Uplevel your
origin stories
This Offer will Expire in
EXPIRING BONUS: 1 - hour and a half group coaching call with Patrick Combs for the first 20 3 members who purchase.
For Only
$699
Testimonials
Patrick made me feel like I was the most important person and that my story was worth being shared.
I went in feeling a bit stressed as I was hesitant about sharing my childhood traumas. He made things easy, fun and less stressful!
Patrick is trying to find and depict the authentic you so that people can really get a feel for who you are versus this persona.
You can tell he feels from a deep place in his heart, he is not trying to simply check a box, he is really trying to take a deeper in-depth look at what has shaped and formed, your life and how you've been successful what's created your success through on all fronts, not just from a business perspective but what's, what's really created that business success. He does it elegantly and politely.
Patrick set the bar so freaking high. Who else am I gonna ever get a chance to work with that not only made the process seamless but super engaging and fun. !
I actually felt like I didn't just do an origin story, it actually felt like I had a transformational workshop.
Question and Answer Section:
What if I’m a “bad” writer?
No problem, Patrick’s PROVEN method for discovering and developing your origin story is designed for anywho who can type :). By following these steps you're sure to walk away with a powerful, engaging and memorable origin story.
What if I don’t think I have a story worth telling?
No problem, Patrick’s PROVEN method for discovering and developing your origin story is designed for anywho who can type :). By following these steps you're sure to walk away with a powerful, engaging and memorable origin story.
Is this course designed for famous influencers?
No, this course is for ANYONE curious about identifying and sharing their best story. Whether you’re an influencer, entrepreneur, business owner, or just an individual ready to capture the hearts and minds of your ideal audience, this course is right for you.
Do I need a personal brand site to take this course?
No, this course is designed to help ANYONE craft and tell their best origin story. This means onstage, during speeches, or even on a company website. That being said, your origin story can be an invaluable marketing tool when placed in your personal brand website.
Can I use this story when I speak in public?
Absolutely, your origin story will become your 2-3 minute calling card. You will be able to share this on stages, podcasts, interviews and beyond.
Uplevel your
origin stories
This Offer will Expire in
EXPIRING BONUS: 1 - hour and a half group coaching call with Patrick Combs for the first 20 3 members who purchase.
For Only
$699
Satisfaction
Guaranteed
We stand behind our course. If you don't love it, we offer a 100% money back, satisfaction guarantee, no questions asked for 30 days.
