The Influex Experience
WE DESIGN ICONIC BRANDS & WORLD-CLASS WEBSITES THAT EXPRESS YOUR ESSENCE AND AMPLIFY YOUR AUTHORITY
Your brand site is a journey for your audience. Building your brand site is a journey for YOU, and we’re here to walk with you through every step of the journey, just like we’ve done for hundreds of other industry influencers.
Your website is more than your offers, clever copy, and high-end photography, it’s a story. A story that communicates your goals, values, and how you want to make an impact in the lives of your clients. Your website is a continuous narrative that speaks throughout your entire customer’s journey. Attracting not just high-paying clients, but also a devoted fan following.
A Proven Process
Produces Reliable Results
Trust is built through consistency. And our 3 step process allows our expert team to consistently deliver high quality websites based on ease, simplicity, and clearly defined milestones.
Our three step process includes:
step 1
Essence
Extraction
“Creative Clarity”
Unearthing your truest self and defining what sets you apart from everyone else.
- Creative Clarity Questionnaire
- Creative Clarity Call (or VIP Sessions)
- Keyword Research
- Strategic Site Structure
- Brand Extraction
- Professional Photography
- Messaging Manifesto
- Origin Story Interview
First 30 days
step 2
Essence
Expression
“Digital Artistry”
Sharing your authenticity through story, Messaging and Digital Artistry
- Signature Style
- Social Style for all platforms
- Messaging Manifesto
- Copywriting & Content
- Homepage Artistry
- Interior Primary Pages
- Up to 12 Custom Pages
- Unlimited Revisions
30 - 90 Days
step 3
Expert
Execution
“Innovative Implementation”
Developing, optimizing and launching your new brand site into the world
-
Custom coded into WordPress
“Drag n’ Drop” editor - Responsive on all devices/browsers
- Integrations
- Fast & Built To Last: Performance (speed) & Security
- QC, Speed, Security, on-site SEO
- Empowered to modify and evolve your site (you OWN your site)
60 - 120 Days
First 30 days
30 - 90 Days
60 - 120 Days
Step 1: Essence Extraction
Discover & Define Your Brand's Soul and Site Strategy for Creative Clarity
Creative Clarity Questionnaire
You’ll get a deeper understanding of your own brand and goals when you fill out our Creative Clarity Questionnaire, divided into three simple sections:
- Strategy: where we discover your Purpose, your Promise, your Premium Positioning, your Prospect Path, and your Audience (this is all about INFLUENCE).
- Style: where we “extract your essence” by getting to know your Values, Visuals, and Voice.
- Structure: where we collect the info and assets to map out your site and primary pages.
Creative Clarity Calls
Your Site Strategist and Imagineer will dive even deeper into your essence and start to extract the style and strategy for the site, built around your Essence and in alignment with your future business vision and goals. We’ll envision the brand that you’re stepping into. You’ll also have a dedicated Copy Call and Origin Story interview.
Strategic Site
Structure
Not only do we get super clear on the look and feel of your website, we map out the entire interactive experience and customer journey to provide a custom site that not only looks great, but produces great results.
Brand Extraction
Ready to get clear on who you are, who you serve, who your heroes and industry influencers are? How about the brands that inspire you and environment that enliven you? All of this and more gets integrated into your Brand Bible so we have total Creative Clarity before starting design and messaging.
Messaging Mastery
Work with our Messaging Masters (copywriters), ___ to enhance conversion rates, impact, and memorability through a refining of your brand voice, essence, and CORE message.
Yes, we can do all this virtually…But if you enroll as a VIP client we do all this in person in a 2-day immersive session.
Origin Story
Work with our Story Superhero Patrick Combs to determine what the best origin story to tell is for your client avatar(s) and the most engaging way to tell it. Then sit back and relax as he writes and refines it for you.
Professional
Photography
Use our guided process for you perfect personal brand photoshoot, with your own photographer or one of our recommended photographers around the country.
Step 2: Essence Expression
Design & Refine Your Iconic Identity through Creative Collaboration
Signature Style
Your Signature Style sets the standards for your website and creates congruence across your entire online presence. Your Signature Style includes…
- Iconic Logo & Application
- Brand Mood Board
- Custom Colors & Gradients
- Typography & Text Treatment
- Design Motifs, Elements, Iconography, Backgrounds, Textures, etc.
- Social & Swag Samples
Messaging Manifesto
This is your Verbal Brand Identity. Your Messaging Manifesto defines your brand's voice, tone, vocab, verbs and includes your Origin Story, Headlines from the Heart, and more…
- Headlines from the Heart
- Brand Promise
- Origin Story
- Brand Archetypes
- Messaging Motifs
- Brand Keywords & Quotes
- Authority Amplifiers
- Voice & Tone
- Vocab Do's & Don't
Homepage As Your
Brand Blueprint
We’ll creatively collaborate to define your new brand through the initial Homepage design and make it really easy for you to review and provide feedback. Once the brand style and Homepage is approved, we’ll get going on the other pages of your site.
Full Custom Site Design For Your
Primary Pages
After homepage approval, we begin implementing the rest of your brand site. Typical pages we create for our clients include:
- About Page
- Work With Me Page
- Process Page
- Blog Page
- Podcast Page
- Success Stories Page
- Resources Page
- Speaking Page
- Media Page
- Contact Page
- Landing Page Template
- Thank You Page
- 404 Error Page
And any other custom pages based on your Strategic Site Structure.
Social Style
(Social Media Graphics)
To ensure a congruent visual experience online, we implement your brand essence throughout all your social media platforms. Social media graphics includes:
- Branded Social Profile Iconcs & Headers (Facebook, LinkedIn, X, etc)
- Branded Backgrounds (YouTube, video, Zoom, etc)
- Shareable Post Templates
- YouTube & Podcast Thumbnail Template
- Email Header & Email Signature
- Signature Slide Deck Template
- Signature Stationary & Select Swag
Step 3: Expert Execution
“Innovative Implementation” To Develop and Deploy Your World-Class Website
WordPress
Drag & Drop
Custom Design = Complicated Maintenance, right? Nope! We’re giving you the best of both worlds:
- A custom brand that uniquely expresses your essence designed from scratch on a blank canvas
- A Drag-and-Drop Content Management System (CMS) called Elementor Pro (installed on WordPress) that makes it easy to maintain, update, and upload new content.
Quality Control
We have a dedicated Quality Control team that tests your site on all:
- Screen Resolutions
- Browsers
- Devices (mobile, tablet, etc)
Our devoted development team resolves any bugs or responsive issues before launching your site live.
Security & Speed Optimization
Your new site will be Fast and Built To Last.
Our tools are aimed at locating and fixing vulnerabilities while protecting your website from hacks and malware. We offer a range of services aimed at improving your WordPress site’s security and performance which include:
- Web Application Firewalls
- Malware Scanners
- SSL Certificates
Integrations
We’ll integrate your Google Analytics, your chosen CRM, Live Chat, and other needs into your site so that it flows with the rest of your marketing system and funnels.
Optimized On-Site SEO
The way your page is optimized can have a huge impact on its ability to rank. We create content that not only is relevant, but searchable so you will rank across all the major search engines.
-
Optimized title tags and
meta-descriptions - SEO-friendly URLs
- Optimized images and heading tags
Importing of Relevant Content
Have blog content and valuable resources from your previous website? No problem! Our Creative Coders got you covered. We will import all relevant content to your new WordPress site easily and effortlessly.
Leveraged Launch!
Once the site is optimized and ready for launch, we handle all of that for you. And as a bonus, we then celebrate you. We drive traffic to your new site by announcing it on our social channels celebrating you, your service in the world, and your new site.
Essence Evolution
Launching Your Brand Isn’t The End,
It’s The Beginning
After the launch of your site, we “hand over the keys” and provide you with tutorial videos on how to make small updates and upload blog posts.
We’ll also be there to support your continued business growth as your brand evolves through our Essence Evolution program, including monthly maintenance, new design and development work, advising and more… all from the same creative team that already knows your best!
But, if you’d rather have the “team that now knows you best” continue to evolve your online platform, keep your site updated and optimized, and handle any small issues that come up …
